myWorld, Reputation Campaign | Project developed for Zog Advertising
This is a Reputation Campaign developed to support a Public Relations operation. It comprehends a series of 12 video interviews with four stakeholder groups: users, employees, affiliated companies and merchant marketers.
Each member of a group explains the different benefits of taking part in the myWorld Cashback program according to their point of view.
Barbero, producer of chocolate and nougat.
Di Virgilio, Optical shop.
Companies or businesses have several advantages in participating in the myWorld Shopping Community: the possibility of recovering percentages of onerous fixed costs such as gas and electricity, using a form of marketing that is paid only when the customer purchases and to expand its customers by participating in the community.
Anna 62, retired.
Fiammetta 20, student.
For users, the major benefits are: the ability to save without changing purchasing habits, ease of use and the ability to buy both online and in neighborhood stores.
Vanick 21, employee.
MyWorld employees work in a dynamic environment that offers opportunities for personal and career growth. The shopping community is expanding from year to year both as users and partners and as the number of countries in the world in which it is present.
Roberta, Merchant Marketer.
Merchant marketers are independent partners who act as a sales force within the shopping community. Team building and constant work on oneself are the means that lead them to personal and professional success in the community.
